Digital Reband & Design System
Full case study will be updated soon
McCarthy & Stone
At McCarthy & Stone, the challenge was to translate their print-based brand guidelines into engaging and accessible digital experiences across web platforms. The goal was to maintain the essence of the brand identity while ensuring usability across diverse screen sizes. Additionally, there was a pressing need to build a scalable design system to drive consistency and efficiency in UI/UX design
What we needed to do
Designing key pages and features to create a seamless experience across devices, with accessibility and responsiveness at the forefront
Developing a comprehensive design system, including foundational principles, a component library and an icon library to ensure scalable and cohesive design
Prioritising accessibility and adopting a mobile-first approach to meet user needs and align with modern design best practices
What was achieved
This project showcased the power of collaboration, user-focused design and innovative problem-solving in transforming traditional brand guidelines into meaningful digital experiences.
The new design built on McCarthy & Stone’s existing CMS, using the newly created design system we successfully translated their brand guidelines into polished user-friendly digital experiences.
Working closely with developers we were able to clean up their existing components increasing the site speed significantly by standardising components.
“Transforming print guidelines into seamless digital experiences”
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